Mood Board
TITLE: Resale New York
THEME: A magazine that focuses on vintage clothing, accessories, furniture, home decor, and artwork that can be purchased in consignment shops and/or thrift stores located in New York City. Readers will learn how to achieve designer inspired looks without having to spend a lot of money. The magazine will also highlight charity-run thrift stores and encourage readers to help those in need by donating their own items.
KEY WORDS: Edgy, hip, fashion forward, stylish, trend setting
TARGET AUDIENCE: Resale New York caters to someone who has an interest in fashion and home decor; someone who does not want to spend a lot of money on fashion or home decor; someone who might have an eclectic style; someone who has an appreciation for the past; someone looking for unique, rare, or one of a kind pieces.
Age - 18 to 29
Gender - female
Education - high-school graduates, college students, recent graduates, post graduates
Locale - urban areas in New York
Income - $30,000 to $60,000
DEPARTMENTS:
Clothing
Accessories
Home Decor
Art
FEATURE IDEAS:
Profile of Housing Works Thrift Shops - when you donate to House Works or shop at their store, you are helping to provide housing and services to more than 25,000 homeless HIV positive New Yorkers
Article on how recycling clothing helps the environment and reduces your carbon footprint
Resale New York goes vintage shopping with a celebrity style icon
Resale New York talks to Kerstin Block - founder of The Buffalo Exchange (1974); claims to have opened the very first store that bought, sold, and traded items on consignment; how she became the leader in the resale fashion industry